Sales & Performance
Understand sales activity, salesperson results, closing ratios, commissions, completed sales, and performance.
CONNECTED DEALERSHIP INTELLIGENCE
Reporting & Analytics Software for Automotive Dealerships
Turn dealership activity into clearer business insight.
HillzDealer connects reporting across sales, leads, deals, inventory, gross profit, commissions, financing, accounting, customers, websites, vehicle reconditioning, employees, and multiple locations.From day-to-day operational reporting to custom reports, predictive analytics, AI forecasting, and benchmarking, HillzDealer helps dealership owners and managers better understand performance across the operation.Built for new- and used-vehicle dealerships—from independent operations to franchise dealerships and multi-location automotive groups across North America.
ONE CONNECTED REPORTING PLATFORM
See More of What Is Happening Across Your Dealership
A dealership generates information across many different departments. HillzDealer brings supported reporting together across connected dealership workflows so owners, managers, and authorized employees can review the information relevant to their responsibilities.
Leads & Conversions
Track lead sources, lead conversion, appointment conversion, customer activity, and sales opportunities.
Deals & Gross Profit
Review active and completed deals, front-end gross, back-end gross, financing, commissions, and transaction activity.
Inventory
Monitor vehicle inventory, inventory aging, days in stock, vehicle costs, sold vehicles, and inventory performance.
Accounting & Financial
Review dealership expenses, payments, vehicle costs, transaction information, and financial performance.
Advanced Analytics
Build custom reports, use predictive analytics and AI forecasting, benchmark performance, and export reports for further review.
EXECUTIVE VISIBILITY
Give Dealership Leadership a Clearer View of the Business
HillzDealer helps authorized dealership owners and managers bring important performance information together. Instead of looking at dealership performance one department at a time, managers can use connected reporting to understand how activity across the operation relates to overall dealership performance.
Sales
Deals & Gross Profit
Inventory
Leads & Conversions
Salesperson Activity
Commissions
Financing
Expenses & Payments
Customers
Vehicle Reconditioning
Website Activity
Dealership Locations
SALES PERFORMANCE
Understand What Your Dealership Is Selling and How the Team Is Performing
HillzDealer Sales Performance reporting helps managers review dealership sales activity and understand results at both the dealership and salesperson level.
Sales Performance Report
Review overall sales activity and completed transactions.
Salesperson Performance Report
Compare supported sales activity and results by salesperson.
Completed Transactions Report
Review completed vehicle transactions and related sales information.
Sales by Vehicle
Understand sales activity connected with dealership inventory.
Sales by Location
For multi-location operations, review applicable activity by dealership location.
CLOSING PERFORMANCE
Understand How Sales Opportunities Progress to Completed Sales
HillzDealer Closing Ratio reporting helps dealership management review how supported sales opportunities progress toward completed transactions. Closing ratios provide another layer of visibility into sales-team performance and can help managers identify differences across supported dealership dimensions.
Leads
Salespeople
Appointments
Customer Activity
Sales Opportunities
Completed Transactions
Lost Opportunities
Lead Sources
LEAD PERFORMANCE
See How Leads Progress Through the Dealership Sales Process
HillzDealer Lead Conversion reporting helps management better understand what happens after a customer opportunity enters the dealership. It connects supported lead-source, customer, salesperson, communication, appointment, vehicle-interest, opportunity, sale, and conversion information.
Which lead sources are producing opportunities that progress further through the sales process?
Lead Source
Customer
Salesperson
Communication
Appointment
Vehicle Interest
Opportunity
Completed Sale
Conversion Result
APPOINTMENT PERFORMANCE
Understand What Happens After an Appointment Is Scheduled
HillzDealer Appointment Conversion reporting gives dealership managers another way to evaluate sales activity by reviewing supported appointment information alongside customer, salesperson, opportunity, and transaction activity.
Which appointments progress?
Review supported appointment activity as opportunities move through dealership workflows.
Which appointments convert into sales?
Connect applicable appointment outcomes with completed transaction activity.
Which salespeople are generating stronger outcomes?
Compare supported appointment and salesperson activity.
LEAD SOURCE VISIBILITY
Understand Where Your Customer Opportunities Begin
HillzDealer helps dealerships connect supported lead-source information with customer and sales activity. The goal is not simply to count leads, but to help management understand how those opportunities progress.
Dealership Website
Automotive Marketplace
Marketing Campaign
Referral
Showroom or Walk-In
Vehicle Inquiry
Other Configured Sources
DEAL ACTIVITY
Review Active and Completed Deal Activity
HillzDealer connects dealership reporting with the transaction workflow so authorized users can review applicable customer, vehicle, salesperson, deal-status, pricing, trade-in, financing, payment, commission, gross, and completed-transaction information.
Customer & Vehicle
Salesperson & Deal Status
Pricing & Trade-In
Financing & Payment Structure
Commission & Payment Activity
Gross & Completed Transaction
FRONT-END GROSS
Understand Front-End Gross Across Vehicle Transactions
HillzDealer Front-End Gross reporting helps authorized management review applicable gross information associated with vehicle sales, giving leadership visibility into transaction performance beyond unit count alone.
Vehicle
Salesperson
Selling Information
Vehicle Cost
Deal
Location
Transaction Activity
BACK-END GROSS
Review Back-End Gross Alongside the Complete Deal
HillzDealer Back-End Gross reporting gives dealership management additional visibility into applicable deal profitability associated with financing and related transaction workflows.
HillzDealer supports dealership financing workflows and reporting; lender approvals and lending decisions remain with the applicable dealership and lender processes.
Deal Information
Financing Activity
Salesperson
Vehicle
Customer
Transaction
Location
DEAL PROFITABILITY
Look Beyond Units Sold
A dealership may sell the same number of vehicles while producing very different financial results. HillzDealer helps management review applicable transaction profitability alongside the operational information behind it.
Front-End Gross
Back-End Gross
Vehicle Costs
Commissions
Deal Activity
Salesperson Performance
Location Performance
SALESPERSON COMMISSIONS
Keep Commission Reporting Connected with Completed Transactions
HillzDealer keeps supported salesperson commission information connected with the relevant vehicle transaction so managers can review compensation alongside sales and performance activity.
Salesperson
Vehicle
Transaction
Gross
Sales Activity
Completed Sales
Performance Reporting
FINANCING ACTIVITY
Maintain Visibility into Supported Financing Activity
HillzDealer connects supported financing information with dealership deal reporting, including applicable transaction, term, interest, payment-calculation, customer, vehicle, and deal information.
HillzDealer does not approve financing or determine lender decisions.
Financed Transactions
Financing Activity
Financing Terms
Interest Information
Payment Calculations
Customer & Vehicle
Deal
Completed Transaction
INVENTORY PERFORMANCE
Understand What Is Happening Across Your Vehicle Inventory
HillzDealer Inventory reporting helps dealership managers review vehicle activity throughout the inventory lifecycle, from current status and costs to sold-vehicle and location-level activity.
Current Inventory
Review available dealership vehicles and related information.
Vehicle Status
Understand supported inventory status.
Vehicle Cost
Review acquisition and other applicable vehicle costs.
Pricing
Keep vehicle pricing connected with inventory reporting.
Sold Vehicles
Review vehicles that have moved from inventory into completed sales.
Location Inventory
Understand inventory distribution across dealership locations.
INVENTORY AGING
Know How Long Vehicles Have Been in Inventory
HillzDealer Inventory Aging reporting gives managers visibility into how long vehicles have remained in dealership inventory and helps teams identify vehicles that may require additional management attention.
Vehicle
Inventory Date
Days in Stock
Pricing
Vehicle Cost
Status
Location
Sales Activity
DAYS IN STOCK
Identify Inventory That Has Been Sitting Longer
Days-in-Stock reporting allows dealership management to review vehicle age at both an individual and broader inventory level without imposing a generic sales-time benchmark.
Vehicle
Days in Stock
Price
Cost
Location
Status
VEHICLE COST VISIBILITY
Understand More of the Cost Behind Each Vehicle
HillzDealer helps dealerships maintain visibility into supported vehicle costs throughout the inventory and transaction workflow, connecting cost context with the vehicle and its broader operational history.
Acquisition-Related Costs
Vehicle Preparation Costs
Repair Costs
Vendor Costs
Other Supported Vehicle Expenses
Transaction Context
Gross Context
FINANCIAL VISIBILITY
Connect Dealership Operations with Financial Reporting
HillzDealer connects supported dealership financial information with the operating activity behind it, helping authorized teams review financial and operational information within one dealership platform.
Dealership Expenses
Payments
Vehicle Costs
Transaction Information
Commissions
Gross Reporting
Repair & Preparation Expenses
Accounting Activity
Financial Performance
EXPENSE VISIBILITY
Understand Where Dealership Costs Are Occurring
HillzDealer expense reporting can help authorized management review dealership costs within the broader operation and connect applicable expenses with the activity behind them.
General & Operating Expenses
Review supported dealership operating costs.
Vehicle Expenses
Connect applicable costs with dealership vehicles.
Repair & Reconditioning Expenses
Review supported vehicle preparation and repair expenses.
Vendor Expenses
Maintain visibility into applicable vendor-related costs.
PAYMENT ACTIVITY
Keep Payment Activity Connected with Customer and Deal Records
HillzDealer provides reporting around supported payment activity associated with dealership transactions so applicable customer, deal, vehicle, status, history, and accounting information remain connected.
Payment Activity
Payment History
Customer
Deal
Vehicle
Applicable Status
Accounting Connection
VEHICLE RECONDITIONING
Review Vehicle Preparation Activity, Costs and Vendors
HillzDealer connects vehicle reconditioning reporting with inventory and broader dealership operations so preparation status, repair activity, costs, vendors, and vehicle history can be reviewed together.
Reconditioning Status
See where a vehicle is within the preparation workflow.
Repair Activity
Review applicable vehicle preparation and repair activity.
Reconditioning Costs
Understand supported costs associated with vehicle preparation.
Vendor Activity
Review vendor-related activity.
Vendor Costs
Maintain visibility into applicable outside-vendor expenses.
Vehicle History
Keep preparation information connected with the vehicle record.
CUSTOMER VISIBILITY
Connect Customer Activity with Dealership Performance
HillzDealer reporting can connect supported CRM activity with broader dealership reporting without turning this page into a separate sales-management product.
Customers
Leads
Communications
Appointments
Follow-Up
Vehicle Interest
Salesperson
Opportunity Activity
Completed Sales
Lead Sources
Conversion Information
DEALER WEBSITE PERFORMANCE
Connect Website Activity with Customers and Inventory
For dealerships using HillzDealer website products and supported connected services, reporting can provide visibility into website activity, customer inquiries, vehicle interest, inventory engagement, lead sources, CRM activity, and marketing context.
Dealership Website Activity
Customer Inquiries
Vehicle Interest
Inventory Engagement
Lead Sources
CRM Connection
Customer Activity
Marketing Context
GROUP & LOCATION PERFORMANCE
Compare Activity Across Multiple Dealership Locations
HillzDealer supports reporting for franchise and multi-location dealership organizations, giving authorized management visibility into applicable performance across locations.
Sales by Location
Compare supported sales activity.
Gross by Location
Review applicable profitability information.
Inventory by Location
Understand vehicle distribution and performance.
Salesperson Performance by Location
Review team activity across rooftops.
Deal Activity by Location
Understand transaction activity.
Lead & Conversion Performance
Compare supported customer and conversion information.
Group-Level Management Reporting
Give leadership broader visibility across the dealership organization.
CUSTOM REPORTING
Build Reports Around the Information Your Dealership Needs
Not every dealership manages performance in exactly the same way. HillzDealer's Custom Report Builder allows authorized users to create reporting around the supported dealership information relevant to their operation.
Available report fields and configuration depend on the supported dealership information and selected HillzDealer setup.
Dates
Vehicles
Users
Salespeople
Customers
Deals
Locations
Inventory
Sales
Financial Information
Operational Activity
PREDICTIVE ANALYTICS
Use Connected Dealership Data to Look Forward
HillzDealer Predictive Analytics helps dealership management use supported historical and operational information to identify patterns and gain forward-looking insight. It complements traditional reporting by supporting management planning without claiming to predict exact outcomes.
Supports forward-looking insight and management planning.
Historical Information
Use supported dealership history as part of the analysis.
Operational Patterns
Review patterns within connected dealership activity.
Forward-Looking Insight
Add another perspective to dealership planning and review.
AI-POWERED FORECASTING
Add AI-Powered Insight to Dealership Planning
HillzDealer uses AI-powered forecasting to help dealership management analyze supported dealership information and gain additional perspective on potential future performance and activity. It works alongside connected reporting and operational information.
Forecasts support analysis and planning; they do not guarantee future dealership results or forecast accuracy.
Historical Activity
Connected Data
AI Analysis
Forecasting Insight
Management Planning
PERFORMANCE BENCHMARKING
Compare Performance with Meaningful Benchmarks
HillzDealer Benchmarking helps authorized dealership management compare supported performance information across relevant dealership dimensions.
Benchmarking is described as comparison across the dealership's supported information; no industry-wide external-data comparison is implied.
Salespeople
Locations
Time Periods
Inventory Performance
Conversion Performance
Sales Performance
Other Configured Measures
REPORT EXPORTS
Take Your Reports Beyond the Dashboard
HillzDealer supports report exports so dealership teams can work with applicable reporting outside the primary dashboard.
Excel Export
Export supported report data to Excel for additional review and operational use.
PDF Export
Create supported PDF reports for sharing, review, meetings, or dealership records.
RIGHT INFORMATION. RIGHT USERS.
Give Authorized Dealership Users the Reporting They Need
Different dealership employees need different levels of visibility. HillzDealer helps organize supported reporting around authorized user responsibilities.
Dealer Principals & Owners
Review broader dealership performance and financial information.
General Managers
Maintain visibility across departments and operational activity.
Sales Managers
Review salespeople, leads, conversions, appointments, deals, and performance.
Finance Managers
Review applicable financing, deals, gross, and transaction activity.
Inventory Managers
Review inventory, aging, days in stock, vehicle costs, and vehicle activity.
Accounting Teams
Work with applicable financial records, payments, expenses, and transaction information.
Multi-Location Management
Review supported dealership and location-level performance.
MORE THAN STANDALONE REPORTING
Reporting Is Stronger When Your Dealership Systems Are Connected
HillzDealer Reporting & Analytics operates inside the broader HillzDealer dealership-management platform, turning activity already happening in connected workflows into management visibility.
Dealer Management System
Connect operational dealership activity.
Automotive CRM
Connect customers, leads, communications, and follow-up.
Inventory Management
Connect vehicles, pricing, aging, costs, and sales activity.
Deal Management
Connect pricing, trade-ins, financing, gross, commissions, payments, and completed transactions.
Accounting
Connect applicable dealership financial information.
Digital Documents
Connect transaction documentation with dealership workflows.
Dealer Websites
Connect customer inquiries and online inventory activity.
Vehicle Reconditioning
Connect vehicle preparation, costs, vendors, and inventory.
Mobile Access
Give authorized teams access to relevant dealership information away from the desk.
AI-Powered Capabilities
Connect supported AI automation and analytics with broader dealership information.
BUILT TO SCALE
Reporting for Dealership Operations of Different Sizes
HillzDealer Reporting & Analytics can support dealership operations from independent businesses to franchise and multi-location groups.
Independent Dealerships
Bring sales, inventory, customer, deal, and financial reporting together.
Established Dealerships
Give growing teams stronger operational and management visibility.
Franchise Dealerships
Connect reporting across broader dealership workflows and departments.
Multi-Location Groups
Review supported performance across locations, employees, inventory, customers, and transactions.
WHY HILLZDEALER
From Daily Reports to Advanced Dealership Analytics
HillzDealer brings day-to-day dealership reporting together with custom reporting, predictive analytics, AI forecasting, benchmarking, exports, and multi-location visibility.
Executive Dashboard
See important dealership information in one management environment.
Sales Performance
Understand dealership and salesperson sales activity.
Closing Ratios
Review how opportunities progress to completed sales.
Lead Conversion
Understand how dealership leads perform.
Appointment Conversion
Review appointment outcomes and conversion activity.
Front-End Gross
Understand applicable front-end transaction gross.
Back-End Gross
Maintain visibility into applicable back-end gross.
Inventory Aging
Identify vehicles requiring additional attention.
Days in Stock
Understand how long individual vehicles remain in inventory.
Accounting & Expenses
Connect operational activity with financial information.
Custom Report Builder
Create reports around dealership requirements.
Predictive Analytics
Use dealership data for forward-looking insight.
AI Forecasting
Add AI-powered analysis to management planning.
Benchmarking
Compare performance across relevant dealership dimensions.
Excel & PDF Exports
Take supported reports outside the dashboard.
Multi-Location Reporting
Support larger dealership organizations.
REPORTING & ANALYTICS QUESTIONS
Frequently Asked Questions About Dealership Reporting Software
Automotive dealership reporting software helps owners and managers review operational and performance information across dealership areas such as sales, leads, inventory, deals, gross profit, accounting, customers, and employees.
HillzDealer supports reporting across sales, salesperson performance, deals, front-end and back-end gross, closing ratios, leads, appointment conversion, inventory, inventory aging, days in stock, vehicle costs, commissions, financing, payments, accounting, expenses, vehicle reconditioning, websites, multi-location performance, and other dealership workflows.
Yes. HillzDealer provides inventory-aging and days-in-stock reporting to help dealerships understand how long vehicles have remained in inventory.
Yes. HillzDealer supports front-end and back-end gross reporting connected with applicable vehicle transactions.
HillzDealer provides closing-ratio reporting based on supported dealership sales activity and transaction information.
Yes. Lead Conversion reporting helps dealerships understand how supported customer opportunities progress through the sales process.
Yes. HillzDealer supports Appointment Conversion reporting to help management understand appointment outcomes and related sales activity.
Yes. Authorized dealership management can review supported salesperson activity and performance reporting.
Yes. HillzDealer includes a Custom Report Builder for creating reports around supported dealership information.
Yes. HillzDealer provides Predictive Analytics to support forward-looking dealership insight using supported dealership information.
Yes. HillzDealer includes AI-powered forecasting capabilities designed to provide additional forward-looking insight for dealership management.
Yes. HillzDealer supports benchmarking across applicable dealership performance information.
Yes. Supported HillzDealer reports can be exported in Excel and PDF formats.
Yes. HillzDealer supports reporting and management visibility for multi-location dealership operations.
No. HillzDealer supports new- and used-vehicle dealerships, independent dealerships, franchise operations, established businesses, and multi-location dealership groups.
Yes. HillzDealer supports automotive dealerships across North America, including Canada and the United States.
HillzDealer pricing is customized based on the dealership's selected products, users, locations, configuration, integrations, onboarding, training, and support requirements.
PERSONALIZED REPORTING DEMO
See What HillzDealer Reporting Can Show About Your Dealership
See how HillzDealer can connect the reporting that matters to your dealership—from sales, gross, conversions and inventory aging to accounting, custom reports, predictive analytics, AI forecasting, benchmarking and multi-location performance. The HillzDealer team can demonstrate the reports and workflows most relevant to your dealership and discuss a configuration based on your operation, users, locations, products, integrations, and requirements.
Connected reporting and analytics for new- and used-vehicle dealerships across North America.